A recent phenomenon that you may not be familiar with is the craze for online shops offering discount codes. These codes are made available for you to enter at the website’s checkout, giving you money off the product you’re ordering. Sometimes these codes are known as discount coupons or discount vouchers, but the principle is the same whatever they’re called. So why would stores want to offer you a discount on their products? Well, in the same manner that you are more likely to go shopping in the sales, the retail websites figure you’re more likely to buy your products at a cheaper price if you can get a discount from them. If you’re looking for a particular item anyway, it makes sense to see if there’s a saving available before you shop around online. Which is where the online discount sites come into their own. There are plenty of these sites that have aggregated the current discounts on offer, and you can simply visit them to see if your item is on sale at a bargain price anywhere on the internet.